About Us
Mr. Shyam Sundar Sonthalia
Founder
S Square Marketing Pvt. Ltd. is a prominent and trusted distributor of men’s, women’s , kids ready-to-wear garments in India. Established on 4th August 2000, the company has steadily grown into a respected name in the apparel distribution industry, driven by a strong commitment to quality, service, and long-term business relationships.
Headquartered in Bhubaneswar, Odisha, with branches in Kolkata and Madhya Pradesh, S Square Marketing Pvt. Ltd. is supported by a dedicated team of 120+ employees working together toward a common vision of sustainable growth and customer satisfaction.
Our Leadership
Under the visionary leadership of our Managing Director, Mr. Shyam Sundar Sonthalia, the company has developed a strong foundation built on integrity, innovation, teamwork, and customer-centric business practices.
Our success is strengthened by the dedication of our employees, promoters, business partners, and channel associates. By understanding market needs and maintaining strong customer relationships, we continue to earn the confidence and trust of our valued partners.
Our Distribution Network
With a robust and well-established distribution network, S Square Marketing Pvt. Ltd. has a strong presence across Odisha, Madhya Pradesh, and Chhattisgarh.
Our extensive retail network includes:
- 900+ MBOs (Multi-Brand Outlets)
- 340+ Shop-in-Shop counters
- 150+ Franchise EBOs (Exclusive Brand Outlets)
- 7 S SQUARE stores
This extensive reach enables us to connect brands with customers across diverse markets while ensuring efficient product availability and reliable service.
Our Brand & Product Offering
We offer stylish, contemporary, and affordable apparel designed to match the evolving preferences of today’s consumers.
By combining fashion, quality, value, and accessibility, we create attractive opportunities for customers, retailers, and business partners.
Our Strengths
Our growth is driven by a combination of:
- Strong distribution capabilities
- Extensive retail reach
- Experienced and dedicated professionals
- Long-standing customer relationships
- Commitment to quality and service
- Market-focused business strategies
- A growing network of retail partners
Our Commitment
At S Square Marketing Pvt. Ltd., we believe that lasting success is built through trust, quality, collaboration, and consistent service.
Our commitment is to create value for our customers, employees, business partners, and other stakeholders by continuously improving our services and expanding our market presence.
With more than two decades of industry experience and a strong foundation for future growth, S Square Marketing Pvt. Ltd. continues to move forward with a vision of becoming an even stronger and more trusted name in the apparel industry.
S Square Marketing Pvt. Ltd. — Connecting Brands, Businesses & Customers.
Our PURPOSE
Empowering brands to reach their full potential by providing seamless garment distribution solutions.
OUR VISION
Connecting fashion with people by providing top notch garment distribution services.
OUR MISSION
Bridging the gap between fashion manufacturers and consumers with efficient and reliable garment distribution
OUR VALUES
Together we are shaping the future of fashion distribution, guided by our values and driven by our passion for connecting people with garments that inspire them.
OUR Journey
2000
In this year we have started our journey & opened our first regional office at city of joy Kolkata, West Bengal with the respective brands MANYAVAR, TURTLE & SUCCESS.
2007
In this year we have achieved our second milestone & opened our second brand new office in India & first office in Odisha at Cuttack.
2009
In this year, the most successful brands MUFTI & CRIMSOUNE CLUB have added in our profile.
2011
In this year we have upgraded our office from Cuttack to Bhubaneswar with a bigger space & area. Bhubaneswar office is discovered as our Head office with an excellent team.
2015
Our journey has not stopped at all & we have opened another branch office at Indore, Madhya Pradesh.
2019
In this year we have got our first reward & recognition, awarded as top channel partner from the brand CRIMSOUNE CLUB.
2022
This year become respective for us as because we have awarded as Best performer from the brand TURTLE.
2023
This year become more successful as we have achieved our target and reached our goal with the team strength of 91 employees.In our profile we have added MANYAVAR store & MUFTI EBO as our franchisee partner.
2024
As we mark our 24th anniversary, we take immense pride in reflecting on our journey of success and growth. For nearly a quarter of a century, we have been dedicated to delivering exceptional products and unparalleled service, building lasting partnerships, and setting benchmarks in the fashion industry. Our commitment to excellence and innovation has been the cornerstone of our success, and we are grateful for the trust and support of our valued clients and partners. Certain milestones are Manyavar Store at patia and Mufti Stores at DN Regalia & Puri Here's to 24 years of achievements and to many more years of continuing our legacy of quality and reliability. Thank you for being a part of our journey.
2025
Celebrating 25 Years of Excellence in Apparel Distribution
This year marks a proud milestone for us — 25 years of delivering quality, reliability, and growth in the apparel distribution industry.
Since our founding, we have been driven by a simple mission: to connect great apparel brands with the markets that matter most. What began as a focused distribution operation has grown into a trusted partner for brands, retailers, and suppliers who value consistency, integrity, and long-term relationships.
Over the past two and a half decades, we have adapted to changing trends, evolving consumer demands, and a fast-moving global marketplace. Through it all, our commitment to efficient logistics, strong brand representation, and customer satisfaction has remained unwavering.
Our journey in this year
Prestigious Business Eminence Award by Dharitri •
3 EBO stores of Citrus •
Upcoming new ware house at Bhubaneswar with 15,000 sq. ft with latest technology and highly equipped
This milestone would not be possible without the trust of our brand partners, retailers, and the dedication of our team. Thank you for being part of our journey.
2026
S Square Marketing Pvt. Ltd. 2026 Driven by professionalism, strong business ethics, and a system-oriented approach, the organization continues to evolve with market trends and technological advancements. With a dedicated team and experienced leadership, S Square Marketing Pvt. Ltd. remains committed to growth, operational excellence, and strengthening its position as a leading apparel distribution company in the region. With new added brands Lotto, Integriti Brat and The Bear house for this financial year. We are also proud to announce the opening of our new office, spanning an impressive 20,000 square feet, designed to foster innovation, collaboration, and growth. This state-of-the-art workspace reflects our commitment to providing an open work areas dynamic and inspiring environment for our team and partners. The new office marks a significant milestone in our journey as we continue to expand and better serve our clients and community.
More to go in 2026...
Why S SQuare Marketing?
Consistently delivering high quality service.
Trust & Transparency.
Growth & career opportunities.
Eco friendly work environment.
Automated oriented office.
Deliciated Shop in Shop & EBO team.
If you are interested in becoming a franchise partner or retailer, please contact us to learn more about the exciting opportunities we offer.
